Marketing would be a slam dunk

The appeal of these square-rigged econo-boxes proves that modern seniors aren’t necessarily attached to the baroque styling that typified the cars of their collective past. Please contact us via telephone ONLY.We offer the Beijing massage and Shanghai massage! Today’s wealthier boomers have also grown up on a steady diet of more refined cars (Lexuses, BMWs, etc.), so these neo-Buicks will also need to offer reasonably spirited driving experiences.
Let’s not forget the possibility of profit-rich cross-product marketing opportunities. Buick should offer branded walkers and wheelchairs and such, specially designed to fit in its vehicles. These products ought to extend beyond simple accessories—GM could doubtlessly partner with a supplier for bespoke massage in Beijing power-lifting orthopedic seats of varying foam density, size, and support. Leases could be configured with total free maintenance packages for the term of the agreement up to and including wear items hghuklgh like brakes and tires.
Marketing would be a slam dunk. Beyond having senior-citizen notables as spokespeople and seeking approval stamps from various health organizations, if done correctly GM could once again legitimately project the image of a benevolent corporation. “We respect our elders, and we’re doing something to help them by offering seniors the safest, most convenient vehicles for their specific needs.” Further, by catering directly and expressly to pensioners, GM’s other divisions wouldn’t have to compromise their design bogeys to accommodate a percentage of older buyers. They would be free to pursue their own brand-specific identities (Cadillac and Chevrolet, namely).
For the discriminating automotive enthusiast, Taurus SHO offers an available SHO Performance Package consisting of upgraded brake pads, recalibrated EPAS for even more responsiveness,
a “Sport Mode” setting for the standard AdvanceTrac Electronic Stability Control and a shorter 3.16 to 1 final drive ratio for faster acceleration. Summer-compound 20-inch Goodyear Eagle F1 performance tires on premium painted wheels also are included.