The ordering and purchasing experience

Seventy-eight million baby boomers possess double the buying power of today’s sixty-to-seventy-year-olds, spending around $2.1 trillion annually. Please contact us via telephone ONLY.We offer the Beijing massage and Shanghai massage! And because the majority of America’s automobile industry has busied itself chasing the empty pockets of youth, it’s an entirely unoccupied brand space, ripe for the plucking. Admittedly, a few companies have made overtures toward the segment, with others finding success accidentally. Some of these have been fine vehicles in their own right (Toyota’s Avalon and Cadillac’s DTS come to mind), but fail to fully address senior concerns.
With a little brand development, Buick is the logical choice to fill the gap. The next step “Beyond hghuklgh Precision” should be simplicity: a brand offering vehicles with innovative design and features geared toward seniors. Cataract-friendly gauges at the heart of basic instrumentation. Oversized switchgear and mirrors. Heated, cooling, massaging seats that swivel, and extra-wide door apertures with reinforced hinges to ease entry and exit. Electric everything, with power-sliding trunk floors for massage Beijing easy loading and unloading, and power pedals within a Rockport’s reach. Adjustable warning chime/turn-signal volumes. Electronic medication-reminder timers.
The ordering and purchasing experience must be simplified as much as possible. This author has railed against illogical options-bundling before, but this niche is one segment where simplified trim levels actually make sense. If higher-end features like satellite navigation are deemed a marketplace necessity, so be it—but designers must ensure that they are simple, intuitive designs. GM’s turn-by-turn OnStar is a fine starting point.
These new Buicks needn’t be boats in size or handling—there’s a reason why vehicles like Chrysler’s PT Cruiser, Honda’s Element, and Scion’s xB have met with open checkbooks among the septuagenarian set: Their boxy shapes offer sympathetic entry and exit, upright posture, good visibility, and room for potting soil, golf clubs, respirators, walkers, and so on, all while being wieldy and good on gas.